SMO Services: Facebook Vs. Twitter - All You Need To Know

Let's face it, you know you need to use social media to market your business. In fact, about 2.56 billion new mobile social media users join the ranks every day, giving companies of all shapes and sizes a huge audience. The question is, Where should you spend your marketing money on a social platform?

 

Facebook and Twitter are two of the social networks that people use the most. They can be used in many different ways, which makes them great for reaching a wide audience. They have been the most popular choice for marketers over the years among SMO services, and for good reason.

Facebook and Twitter: By Numbers

Statistics about Facebook:

• Facebook is used by 75% of men who use the internet and 83% of women who use the internet.
• 22% of the world uses Facebook right now.
• At the end of 2017, Facebook had 2 billion people who used it every month.

Statistics about Twitter:

• 81% of millennials look at Twitter at least once a day.
• Twitter has 330 million active users every month.
• There are now 3 billion Twitter accounts.
• 83% of the leaders in the world use Twitter. 

What Makes Facebook Different for Marketing

Aside from Facebook's great tools for targeting, marketers can also use:

Pages to watch  This feature lets companies keep an eye on the pages of their competitors, which can help them come up with a better advertising plan.

 

Apps analytics This feature helps brands find out how people are using their Facebook app.

 

Facebook Messenger for Business is a newer way to advertise on Facebook by SMO services. It is a chat solution that lets customers ask questions or send messages to businesses so they can get a quick answer.

Under the "posts" tab, you can see detailed information about your posts' audience, engagement levels, and other things. This makes it easier to figure out how well each campaign worked.

What Makes Twitter Different for Marketing

Even though Twitter marketing campaigns might not be as focused as Facebook marketing campaigns, it's still a good way to get business leads. Some of the available features are:

Buttons that say "Go Live" for Periscope: Like Facebook Live, all you have to do when writing a tweet is click the "Go Live" button, just like when using Facebook Live.

 

Cards for Twitter: It's easier than ever to get emails and leads for your brand. SMO services or business owner can also track your return on investment (ROI) from Twitter Ads and see the stats for each campaign.

 

Anti-harassment features: Make sure you're building a good reputation and gaining the trust of your audience by using anti-harassment features that are meant to make Twitter users feel safer.

 

SMO Services :How to Choose the Right Social Media Channel

In the end, you will have to decide if Facebook or Twitter is better for you and your marketing campaigns. Even though Facebook has more users, that doesn't mean it's the best choice for every business. Twitter is great for organisations that want to stay ahead of the curve because it moves quickly and is used by world leaders, politicians, and journalists.

 

Both Twitter and Facebook have their own ways of sharing information and getting the word out about a brand. Even though some users may use both Facebook and Twitter, each platform serves brands in a different way. Because of this, most companies prefer to use both Facebook and Twitter in their social media marketing campaigns.

 

To figure out which option is best for you, try making profiles on both Twitter and Facebook or ask SMO Company to do so. Then see what happens, and try to find a good balance between the two.