How to Differentiate between SMO Services and SMM Plan?

 

Social media carries big relevance in any digital marketing campaign. There are two sides to this coin, which are SMM and SMO Services. Now, what is the difference between the two and which one is more beneficial? These are some of the questions to explore.

In this blog, we walk you through the difference between the two. Also, we cover the various aspects that these two include. By the end, you will have a much clear picture to include them in your digital marketing strategy. Let’s start with the first section.

 

Key Differentiators Between SMO & SMM

 

SMO stands for Social Media Optimization. It majorly features manipulating content to make it popular overnight over social media channels. It includes creating attractive content and making it accessible to the audience. Also, this focuses on taking advantage of the latest trends to get attention over social media. With the apt use of in-text sharing options, tweetable links, and unrestricted use of infographics, SMO increases the reach of a brand.

 

SMM is a broader concept than SMO. It is the sum total of using social media to promote a brand. This can be done using promotional content, emotional content, or even paid advertisements. SMO spreads to campaigns, social media customer care, promoting posts, etc.

 

Strategies of SMO Services and SMM Campaigns

 

After understanding the difference between the two, it's time to move to their work. In this section, we try to cover the maximum in precise.

 

Elements of SMO Services

 

·         Focus on Human Connection - SMOs target the human aspect of their customer base. They do so with the help of posts that the customers will relate to. This gives them more points in the relations sector.

 

·         Follow Trends - Social media trends keep changing in a jiffy. So an SMO Company has to stay on its toes to ensure they are following them correctly. Using a peppy song, or a specific feature boosts a post more than just random posting.

 

·         Create Shareable Content - This strategy is more about what to post. The content depends on how the audience will perceive it. Will it humour them, motivate them, make them cry, or all of the above? Content wins when it hits a certain emotion. Moreover, it also translates to more shares and reach.

 

·         Integration with Other Channels - SMOs include links to multiple social media outlets for convenience. The customer’s comfort whilst sharing a certain post does wonders for the reach.

 

Vital Elements of SMM Campaigns

                                                                                      

·       Old-School Promotion on Social Media - Almost all social media channels provide the option to pay and promote. This can be pretty useful if done with panache, but virtually useless if done without planning. Hence, choose your social media manager wisely.

 

·         Study of Insights - After anything is posted, there has to be a study of the results. SMM includes a critical analysis of the results to create a long-term plan. If the posts don’t work, then it is time to scribble another strategy soon.

 

·     Planning Posts - Almost every post you see is made days before it is actually posted. Even if there is a cricket match, posts are made keeping in mind that either team can be victorious. Some posts buzz on social media and rest go to the bin. However, creating them before is a key part of planning to get the most out of trending hashtags on social media.

 

To conclude, SMO services &SMM strategy are two different aspect of same coin. Both are essential for promotional activities. However, both sync together to overcome hassles related to marketing.